SEO — Search Engine Optimisation

Search Engine Optimisation is the work of making your website findable: sound technical foundations, pages that target what people actually search for, and the signals search engines use to decide you're credible.

Ours is audit-plus-fixes, not audit-plus-invoice: we find what's broken and then repair it — titles, descriptions, page structure, sitemap, Search Console — and show you the before and after. We promise the work and the reporting, never the rankings; anyone who promises rankings is guessing on your budget.

What from £1,000 gets you

• Covers sites up to 500 pages
• One full technical audit, and one round of fixes done — not just a report
• Page titles, descriptions and structure sorted
• Google Search Console and sitemap set up properly

Covers sites up to 500 pages, as one audit and one round of fixes. A 3,000-page catalogue is a different job — larger sites are quoted by size. Ongoing monthly SEO is a plan or a retainer, not a one-off.

Fair use applies to every published scope — what's included, and what's quoted separately.

Questions people ask

How much does SEO cost in the UK?

One-off audits typically run £500–2,000 and monthly retainers £250–1,500. SilentShift does the audit and the fixes from £1,000 for sites up to 500 pages.

Can you guarantee first page on Google?

No — and nobody honest can. We guarantee the work: the audit, the fixes, and plain reporting on what changed. That discipline is also why the work tends to perform.

How is SEO different from GEO?

SEO makes you findable in search engines; GEO — generative engine optimisation — makes you visible and correctly described in AI answers like ChatGPT and Google AI Overviews. They overlap, and we do both.

Jargon check: SEO · GEO