Operations consultancy · High Wycombe
The work gets done.
Nobody has to do it.
I take the admin out of small businesses. Order chasing, the same questions over and over, the filing nobody has time for. I build systems that handle it, so your people don't have to.
What we provide
Everything a small business
needs to run online
One place, one bill, no agency runaround. Pick exactly what you need — or bundle it as a package below and pay less.
Website design
Clean, fast pages designed around what your customers actually come to do — not what looks good in a pitch deck.
Website development
Built properly: quick to load, easy to change, hosted for pennies, and never locked to a platform you can't leave.
Website analytics tracking
Know what's working. Visits, enquiries and where they came from — set up once, reported plainly, no jargon.
SEO
Search Engine Optimisation — making your site rank on Google and Bing, so the people already searching for what you sell actually find you.
GEO
Generative Engine Optimisation — making your business show up in AI answers from ChatGPT, Gemini and Google's AI Overviews.
Marketing Research, Analysis and Reporting
Who your market actually is, what your competitors are really doing, and a dashboard that keeps answering it — not a PDF nobody opens.
App design
Mobile apps designed screen by screen around the job to be done — simple enough that nobody needs a manual.
App development
Built for iPhone and Android from one codebase, so you pay for one build — shipped to both stores and kept updated.
ASO
App Store Optimisation — tuning your listing, keywords and screenshots so your app gets found, downloaded and reviewed on both stores.
Simplified business solution stacks
The fewest tools that do the job, wired together properly. Software bought in your name, at cost, never marked up.
AI agentic integration
AI agents wired into your systems to handle real work — drafting, sorting, flagging. Nothing reaches a customer without your sign-off.
Daily AI automations
The repetitive daily admin — order chasing, replies, filing, reports — handled automatically. Hours back, every single day.
Blog planning and creation
Watches what's moving in your industry, plans the posts, writes them and makes the thumbnails — so nobody has to think of a topic again.
AI migration
Move your Skills, Agents, Conversations and prompts between AI providers — ChatGPT, Claude, Gemini. Swap when the best model changes, take everything with you.
Prices are minimum engagements — the smallest a job can be, whatever the size of the business. Bigger scopes are quoted properly after the free call, before anything is agreed. Every scope is covered by our fair use policy.
Selected work
Built from
the ground up
A mix of my own products and client work — websites, apps, hosting, email, SEO, business solutions. Whatever the business runs on, wired together so the day-to-day just works. Based in High Wycombe, Buckinghamshire; delivery is remote, so I work worldwide — clients in the United Kingdom and the United States so far.
AI context management platform for teams — my own product. Declared interest.
contextium.io →
A web app I built for small-business set-up — my earlier venture.
setup101.io → 
Rider community and group-ride platform — built and running.
meetupmoto.com → 
UK importer of ePOS hardware — site, email, hosting and SEO, end-to-end.
datecs.co.uk →Every custom build starts with a free call, then a written spec, then a fixed price. No surprises after.
Packages
Plans — build with me,
or keep me on
Packages run as 12-month plans, paid monthly — you get the build, plus a year of me on hand to fix, tweak and find better ways of doing things as they come up. One-offs are built, delivered, done. A package keeps working all year. Every plan is simply the one-off prices plus a year of support — you can check the maths against the cards above.
Web Presence
Get found online, properly
- Website design
- Website development
- Website analytics tracking
- SEO
- GEO
- 12 months of support included — anything we built that breaks is fixed at our cost
- Plus half a day a month for changes and improvements
£11,00012-month plan · about £917 a month · the one-offs (£8,000) plus a year of support
EnquireFull AI Agentic Automation
The admin, off your desk
- Simplified business solution stacks
- AI agentic integration
- Daily AI automations
- 12 months of support included — anything we built that breaks is fixed at our cost
- Plus one day a month for changes and new automations
£15,00012-month plan · about £1,250 a month · the one-offs (£6,500) plus £8,500 for a year of automation support · Year 2+: £12,000 a year (£1,000/mo) to keep it running
EnquireFull Business Stack · popular
Everything you need to run online — no app
- Everything in Web Presence
- Everything in Full AI Agentic Automation
- One plan, one monthly bill, one person to call
- 12 months of support included — anything we built that breaks is fixed at our cost
- Plus one and a half days a month for changes and new automations
£26,000£22,00012-month plan · about £1,833 a month · save £4,000 vs the two plans
EnquireApp Launch
From idea to both app stores
- App design — up to 20 unique screens
- App development for iPhone and Android from one codebase
- ASO — keywords, listing copy and screenshots on both stores
- Delivered in 12–14 weeks from signed spec
- 12 months of app maintenance included — OS updates, store rule changes, and anything we built that breaks
- Plus two days a month for changes and improvements
£65,000the build (£50,000) plus a year of app maintenance and fixes (£15,000) · paid in three parts: signature, design sign-off, store submission
EnquireFull Business Stack + App · best value
Everything, plus an app for iPhone and Android
- Everything in Full Business Stack (Web Presence + Full AI Agentic Automation)
- Everything in App Launch (design, development, ASO)
- One plan, one relationship, one person accountable for all of it
- 12 months of support included — anything we built that breaks is fixed at our cost
- Plus three and a half days a month for changes and new work
£87,000£77,00012-month plan · save £10,000 vs the plans above
EnquireRetainer
Already have systems? Keep me on.
- Keeping your automations and AI agents running as your business changes
- Incident response — when something breaks, I'm the one who fixes it
- Two days a month for changes, improvements and small new automations
- Anything bigger is quoted separately, agreed before anything starts
- Cancel any time you don't need me — no lock-in
£1,500a month · £18,000 a year · for clients with systems already built, or after a package year ends
EnquireAll Systems Training
Your team, trained on everything we build
- Hands-on training for your whole team, on every system
- Delivered virtually or on site — your choice
- Written guides and recordings, yours to keep
- Own it forever — or take the retainer instead if you'd rather have me on hand
£20,000virtual or on site · add it to any package · or £1,500/mo retainer if you'd rather keep me on than go it alone
EnquireFixing anything we built is always at our cost and never comes out of your monthly time. That time is for changes and additions; brand-new pieces of work are quoted separately. The full detail is in the fair use policy.
You'll recognise some of this
Two capable people, doing
work neither was hired for
Every small business runs the same way: not enough people, so everyone wears several hats. The trouble with five hats is that you can never do a great job at any one of them — only the best you can at all of them.
The inbox eats the morning
Spam, newsletters, three suppliers and one actual customer, all in the same list. You sort out who's who before you can start — and by then the morning has gone.
The phone keeps ringing
Three or four calls per order, all asking the same thing: where is it.
The same questions, again
The same product questions, answered again, slightly differently each time.
Documents go missing
Twenty minutes looking for a file somebody definitely saved somewhere.
Marketing is guesswork
You know you should be marketing. You don't know who is actually buying, which channel they arrived from, or where the next ten are — because finding out is a full job, and nobody has a spare one.
Nothing to market with
No case studies written up, no decent photographs, no copy that says what you're actually good at. It all needs doing by someone, and that someone is already answering the phone.
Enquiries go cold
Someone asks for a price on Thursday. You get to it Monday. They bought from whoever answered first — and you'll never know which ones you lost that way.
Year-end takes a week
Because the twelve months before it took none.
One person holds it all
The supplier relationship, the pricing logic and the awkward customer history — entirely in their head.
None of this is a failure of effort. It's arithmetic: five roles, two people, and no hours left to do any of them properly. Until recently the only answers were hire someone or live with it.
There's a third answer now — give each of those roles to an agent that does nothing else, trained on the way you already work.
What the admin alone gives back
Around ten hours a week
Typical of a two-person office. Yours will be different — the first thing I do is count it properly rather than guess.
Pick one or more above to see the hours it takes off your desk each week — and what that’s worth at your hourly rate.
Total hours back a week
—
—
What actually changes
Five things come off your desk
Customers stop ringing to chase
An email goes out on its own at every stage — ordered, arrived, checked, dispatched with a tracking number. They already know, so they don't ask.
Replies are waiting when you sit down
Overnight enquiries are read and answered from your own manuals and order data. The drafts are in your inbox by the time you're in. You read them, adjust them, send them.
Your knowledge stops living in one head
Product specs, pricing rules, the supplier process, the sign-off checks — written down properly, once. Both of you get the same answer, and it stays right when something changes.
Nothing important sits in one inbox
Shared folders, a proper structure, and a backup that has actually been tested by restoring it. Most small businesses find out theirs doesn't work at the worst possible moment.
The numbers arrive without asking
A weekly report on the website and the pipeline, each with one recommendation and one figure that moved. Not a dashboard you have to remember to open.
How it's put together
Think of it as staff,
not software
Three ideas, and everything else follows from them. None of this is jargon you need to learn — but it's worth knowing what you'd own.
The agent is the member of staff
One defined job, access to the systems that job needs, and a written brief on how you want it done. You'd hire a person exactly this way — the difference is the brief never drifts, never gets forgotten, and never leaves.
A skill is something they've been trained to do
One documented procedure for one task — chasing an overdue order, compiling the weekly report. New job to handle? You write the procedure once and hand it over. That's training someone you already have, not recruiting.
The identity is how it sounds
Your tone, your words for your own products, the phrases you'd never use, and what happens when it isn't sure. Set once, shared across every agent, so the whole business sounds like the same business — not like AI.
Plain-English explainers: what an agent is · what a skill is · what an identity is
Why this way
You can change your mind
on a Tuesday
The usual way
- A new job comes up, so you find someone who might be able to do it
- They learn your business from scratch — on your time
- The output is roughly what you asked for, done their way
- Next time, it's someone else, and you explain it all again
- Nothing you paid for the first time makes the second time faster
With a system you own
- A new job comes up, so we tweak the agent that already knows that area
- It already understands your products, your rules and your customers
- The output comes back in your voice, because the identity says so
- Changes are a tweak, not a recruitment round — days, not months
- Every fix makes it permanently better. It compounds instead of resetting
This is the part people underestimate. A specialist who knows your way of working is worth more than a better specialist who doesn't — and unlike a person, this one can't be poached, and doesn't take what it learned with it.
Tweaks to what you already have come out of your monthly time — a genuinely new agent is quoted first. The detail is in the fair use policy.
Hire vs. SilentShift
Less than the person
you were going to hire
Hire · a full-time administrator
- The salary is the smallest part of it
- Employer's National Insurance — 15% of everything they earn over £5,000
- Pension auto-enrolment — at least 3% more, and not optional
- 28 days' paid holiday and statutory sick pay — plus covering the work while they're off
- Six months to learn the business before they're much use
- Recruitment fees to find them, and the knowledge walks out of the door with them
£2,800–3,200a month — what a £29–33k salary actually costs you once National Insurance, pension and holiday are counted.
Automate · SilentShift
- Working within weeks, documented from day one
- No National Insurance, no pension, no holiday, no sick pay
- No recruitment fee, and nothing to cover when someone's away
- Never off sick, never on holiday, never resigns
- Software bought in your name, at cost, never marked up
£1,500a month, for systems already built. Plus a one-off setup if you're starting from scratch.
The wage bill doesn't change. What changes is whether it's spent finding documents or finding customers.
Before you ask
Nothing breaks
- Nothing sends on its own. Every message to a customer is drafted and waits for one of you.
- Nothing that works gets replaced. The software you run the business on stays. Your accounts package stays. Your developer stays.
- Everything is in your name from day one. You own the accounts, the data and the documentation.
- You can walk away with a working system. No lock-in, and the bill goes down when I step back.
- None of it is load-bearing. If every automation stopped tomorrow, you'd be back where you started. Inconvenient, not stopped.
Where to start
A half-hour call,
then a paid audit
The call is free and I'll tell you straight whether this is worth doing. If it is, the next step is a one-week audit: I map where the hours actually go, test your backup properly, and write down how the business runs. You keep that document either way.
Get in touchOr just email me: [email protected]