ASO — App Store Optimisation

The app stores are search engines with a buy button. App Store Optimisation is the work of matching your listing to what people actually type: the right keywords, a name and subtitle that convert, copy that answers the buyer's question, and screenshots that sell the job the app does.

We cover one app on both stores — Apple and Google — with keyword research, listing copy written for you, and a before-and-after check of how the app is found.

What from £1,000 gets you

• Covers one app, on both stores (Apple and Google)
• Keyword research and listing copy written for you
• Guidance on screenshots and preview video
• A before-and-after check on how your app is found

Extra apps or overseas markets are quoted separately.

Fair use applies to every published scope — what's included, and what's quoted separately.

Questions people ask

What is ASO?

App Store Optimisation — improving an app's visibility and conversion in the Apple App Store and Google Play through keywords, listing copy, ratings and creative assets. SEO for the app stores.

How much does ASO cost?

UK ASO engagements typically start around £1,000 for a proper one-off optimisation, with agency retainers far higher. SilentShift covers one app on both stores from £1,000.

Will ASO get my app more downloads?

It improves how often the app is found and how often a view becomes an install — both measurable. We record the baseline first and report the change honestly; nobody can promise a number.

Jargon check: ASO